Writing is a passion for many people, but very few write to get paid. Fortunately, with enough diligent, concentrated work towards creating quality blog content and gaining traffic hits, you can gain more regular readers for your blog. Virtually every blogger — including you — has thought at some point, “How do I get more readers for my blog?” Unfortunately, there’s no clear-cut, easy answer.
High amounts of traffic, numerous mentions on other sites, and high search result rankings for a variety of pertinent word and phrases are solid, basic prerequisites for garnering ad revenue through your blog’s website.
Following are several tips for drawing in more readers for your blog, resulting in a host of benefits, if, and only if, you try hard enough and run into a few proverbial lucky patches.
Get backlinks from popular, reputable websites’ pages
While some people in the blogosphere are not concerned about competing with others for high numbers of active readers, most serious bloggers are cutthroat, looking out for themselves and themselves only.
Backlinks are HTML links to your blogs, website, social media page, and other information found on the Internet that are near-guaranteed to garner interest from onlookers. Without having an established relationship with successful, popular websites, you likely must purchase a backlink or two to get the ball rolling. Paying for backlinks is common in digital marketing, and will undoubtedly help your blog gain readers. Backlinks also facilitate the easy targeting of demographics considered to be most interested in your pieces, pictures, and content.
Search engine optimization
SEO — the shortened version of search engine optimization — is usually reserved for businesses competing with others for drawing in traffic for particular words and phrases that competitors utilize often. You should first research the average demographics of your readers. Afterward, consider what fields of interest your blog is in. Combine these average interests with average demographics and then use a keyword popularity tool such as Google AdWords.
Be careful not to stuff your blogs full of popular keywords. However, you should include words and phrases whose related topics you enjoy writing about, adding words to pieces a few times for every hundred words or so. SEO success will hardly ever occur overnight. If you monitor trendy words, phrases that competitors are using, and getting rid of outdated terms, you are likely to get more hits through search engines, an avenue that many bloggers don’t explore that you should take advantage of.
Make use of an active social media page
Facebook is by far the world’s most popular social media site. People of all ages, race, sexuality, and religion utilize the blue-and-white social media platform for connecting with friends, family, and consuming content.
People consume content on Facebook to be entertained, informed, and educated. If your blog does not already have a page, go make on one unrelated to your personal account. Create posts that fit the bill of entertainment, information, and education in order to make friends, followers, and potentially-interested readers more likely to visit your blog. It’s of utmost importance to interact with everyone who comments on your posts or messages you, even if the gist of the communications are negative. Demonstrating to onlookers online that you care about those who interact with you is a great way to haul in readers to your blog.
You should never, ever, directly promote your posts and urge friends and followers to “read my blog” and other similar information. Instead, provide information of how your blog got started. What types of things you like to write about. Current events that are related to your field of interest.
Every devoted, passionate blogger in the history of the Internet has thought, “How do I get more readers for my blog?” at some point in their writing careers. Implementing these tips, tricks, and strategies into your everyday writing-related activities is an effective means of reeling in loads of new readers, as long as you closely adhere to your plan and the tactics discussed herein.