You want to give your language school website the best possible chance of success. In order to do that, it’s important to create a homepage that is attractive, welcoming, and informative. This post will help you with all of those goals by showing you how to design the perfect homepage for your language school website.
Would like to demonstrate to students that your school is modern, cutting-edge, and in line with education patterns?
Expect to devote time and care to the fine details of your homepage’s design and functionality. Want to make your students feel welcome? Post bright, inviting images of your students on the homepage of your school website.
What could you include on your website?
The home page of your webpage should include information about your school and its offerings. This includes a brief description of the classes and prices. It should also include contact information like phone numbers or email addresses.
Here the most important pages you must have on your site:
The Accommodation page:
If you offer accommodation with your language school, you should also include a page about where you provide your accommodations. This page could include details on what makes the accommodations so special.
The Language courses:
This part of the website is where you can share details about every course you offer – in as much detail as you like. These pages can be particularly useful if your website will have pages for individual countries or different languages, and you need to find a way to differentiate them.
The Destination page:
The destination page will include information about the course location, how to get there, and a description of the language school. It should also include maps of the school location.
The Activity page:
The language page is similar to the destination page in that it includes information about where to go, but this time it includes the language and culture of the location.
The Student Reviews:
This is where you can share customer reviews with your visitors – helping them get a feel for your school before they sign up for a course or take a look around the school itself.
What is the purpose of your language school website?
Your website’s homepage serves as a portal to your online presence. It represents one of the first points at which potential students will interact with you. This makes it extremely important to ensure that your homepage is enticing and welcoming.
How can you design the perfect website for your language school website?
In order to achieve your goals of creating an attractive, welcoming, and informative site, you should:
Start with a theme that makes sense. You should choose colors, images, and other elements that reflect your school’s identity. Make sure that their style fits the type of student you want to attract. Use simple fonts and clean layouts for maximum readability. When considering images, keep in mind that they should apply to your school and not be too small. Make sure that they are uploaded at the resolution quality for their size. For example, if you want a large image of a classroom setting, it should always be uploaded at least 1024 pixels wide or more.
With the help of these rules and suggestions, you will be able to create a beautiful and informative website for your language school. Be sure to take your time and plan ahead. You will be rewarded with a homepage you can be proud of and new students that will help you meet all of your goals.
Also, the logo is a crucial part of the design of your website. The logo should reflect the way in which you want the school to be perceived by potential students. It should be professional. It should be the first thing that potential students see.
A conversion-optimized call to action is the element of a web page that is used to prompt visitors to take an action. Calls to action are not necessary for all pages on your website and can be found in a variety of places including sidebar banners, pop-up windows, and footer links. Calls-to-action should be designed so that they blend naturally with the rest of the environment but stand out when needed.
Have a great call to action that should always be clear and concise
The perfect call to action can be the difference between success and failure for your business. The most effective call to action will always include a few key components.
A focused message: This should be very clear about the purpose of the page and what you want users to take away from it.
A logical call to action: Encourage people to perform a specific action, such as filling out a form, clicking a link, or following an email link.
A more professional design, photos of the school and classrooms, and an easy-to-navigate site.
Once you have determined these main criteria, You can now consider what other details you wish to include on your homepage.
Persevering in some sort of common branding on your education site’s homepage.
A call to action is important, but what about all the other navigation means there are?
Navigation screens (or tabs) on your website display a list of pages – this is an absolute must for building visitors and keeping them happy. As far as possible, don’t make your navigation too overwhelming. Make sure there are enough visible buttons so that users can always find their way around easily without having to hunt down each and every one of them. Additionally, buttons should be big enough to see in a wide range of situations.
This is also valid for the inclusion of CTAs on school websites in a strategic manner.
Boosting both the number of visitors and conversion rates of your site is very important for any business. There are several things you can do to get more clicks and traffic from your homepage, including:
Write clear headlines and copy. Your headlines should be compelling enough that they compel users to read more, and your copy should be clear and easy to understand without having to labor through it.
Put together a compelling design and layout.
Include lots of social media options to encourage sharing on social media sites. You should also include buttons to opt-out of newsletter emails and marketing emails, as well as a feedback form.
Keep in mind your target audience when creating your homepage so that you don’t alienate them with the sheer number of options or pages you have to view. An effective homepage should immediately appeal to the interests of potential students with good photos.
You need to keep your marketing sites updated, but updating the actual website is also important for website creation, security, and functionality.
After all of this is said and done, you’re probably looking for a professional design company to help you out. There’s no shame in that; there are tons of amazing design companies out there capable of doing anything you want. However, it’s always better to have somebody trustworthy and capable in-house.
Designing More Effective Web Navigation on Your Education Website
When it comes to the navigation on your site, there are many different types of navigation options you can choose from, and each can make your site a bit more effective.
For example, there are some types of navigation that rely on users to use their mouse and click through every single link within the page. This suit sites with hundreds of links and pages, but not so much for sites with only a few dozen links or pages. This kind of website navigation is not efficient for websites that have only a few hundred or fewer pages. You should get rid of this kind of navigation if you’re trying to bulk up your website with links and pages.
Under the hood content navigation with a search box or links that take users directly to specific content on the page. This kind of navigation is great for sites with a lot of content on each page, which allows more information to be displayed without scrolling through long pages multiple times.
Drop-down or fly-out navigation is a type of menu that slides out when users hover over the menu button, or when users click on the main navigation. This kind of website navigation is great and clean, as it will usually have a minimalist approach to it. Navigation like this is great for sites that don’t need too many links, but still want to provide more options for the user.
An Active and Updated Blog
When you get an education site launched, you need to get started with a blog or two immediately. A blog is one of the best tools for expanding your reach, improving your SEO, and attracting new visitors. However, it’s not enough to have just a basic blog on your website. You need to have a blog that has a specific focus and purpose.
A good blog will help you develop as a writer. If you’re not already a writer, it can give you some practice. It can help you build your personal brand through your writing and the topics you choose to write about. You can also use it as another medium for communicating with your audience by writing about relevant news stories that might be relevant to them.
Regular Content Updates
You need to have content updates that always go live on your site at specific times (like once a week or once a month). Think of it as a regular class schedule. Visitors can come to your site, see that there’s new content up, and then they can come back later. These updates could include:
- Blog posts related to the topics you cover in your courses.
- Samples and examples related to the topics you cover in your courses
- An updated FAQ page or two that includes answers from students who’ve taken the course
- These are just a few examples of updates you can implement on your education site.
- Website Visitors, Social Media Followers and Newsletter Subscribers
It’s a good idea to revisit your site analytics (or sign up for a free tool like Google Analytics, which will provide you with valuable data about your website traffic).
Determine a winning website layout for your school’s website.
The perfect layout of a website should always be designed to engage with its visitors. The first thing that potential students see is the homepage, so it should be designed to immediately appeal to their interests.
The second thing a visitor will see after they scroll down the homepage is the navigation screens (or tabs). As far as possible, don’t make your navigation too overwhelming and provide enough buttons for users can always find them easily without having to hunt each one of them down. The buttons should also be big enough that they can be seen in a wide range of situations too.
It takes time, dedication, and a lot of hard work. It’s not something you can do part-time while working full-time as a teacher or academic advisor. We can help me here at languageschoolseo create the best website for your language school.