Marketing

Why Email Marketing Is Essential

The Internet’s innovation makes it even more possible to communicate with clients and customers through email marketing. It enables you to send promotional messages straight to their email inbox and a call to action that will allow them to respond to your drive. It is like a dual-styled marketing strategy -a bulk email advertising and …

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How To Be An Authority Site & How To Really Gain Customers

We already talked about this, and it is not a secret that to be highly visible in search engines, you need to work on the popularity of your website also called “improving your authority status.” While using paid advertising online is something that you should never ignore, everything starts with having something worth to be …

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Are You Wasting Your Money On Internet Marketing By Paying Too Little?

The constant fear of wasting money on marketing is a bad consultant. As I said in the article Is Your Marketing Budget Unrealistic before Nobody wants to spend more money on marketing than necessary. The shocking overlooked insight indeed is: are you wasting your money by spending TOO LITTLE? Language school owners that constantly seek …

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Is Your Marketing Budget Unrealistic?

Language school marketing success has much to do with which kind of tools and strategies you can afford to use. It is obvious that marketing will not fix problems if you have problems with the quality of the language services you offer. High quality and remarkable language student experiences are the base for successful marketing. …

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Why Free Internet Marketing Advice Is Like Free Language Training

Many language industry professionals frown upon the idea of offering free language lessons. The same professionals expect to get knowledge about effective Internet marketing for free. Let me help you to solve and understand that paradox and actually to see the implications in why free Internet marketing advice is like free language training – it …

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Free Language Lessons – A Necessary Marketing Evil?

The never-ending dilemma in perceived value is looming over your language business. When is giving away free content just too much? Free language lessons, “get-to-know-us” lessons in your language school classrooms or free introductory online videos or even short Skype-based offers – are they just a necessary marketing evil? They can be all a helpful …

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