The real power of social media lies in its ability to create new connections between people. And while it may sound like a cliche, this fact can’t be overstated when it comes to online marketing.
As any good marketer will know, key elements of a successful campaign require that you engage with the audience by providing them with valuable, interesting content that will keep them coming back for more. And what better way to do so than through eye-catching copy?
In this post, we’ll share some handy tips for creating an engaging copy in social media marketing for higher returns on your ROI…
Social Media Copywriting Tips
Tip 1 – Stick to these Dos and Don’ts!
We’ve all heard the phrase “unique selling proposition” (USP) before, and it’s very applicable in this case. The idea is that you need to know who your target audience is, what makes them tick, and what they want to hear about so that you can create content that accurately reflects their needs.
Every piece of content you put out there should be targeted at a specific type of person who fits a certain profile.
This way you’re sure to be appealing to the right audience and your content will be shared.
Tip 2 – Break the Rules!
It’s important that you know your audience, where they hang out online, and what they do so you can tailor your copy accordingly.
Take a look at social media pages with a lot of followers and see how the content is written. If it’s all very promotional, then maybe you should rethink your approach if you’re looking for more of an editorial vibe. You might also want to take a look on their profiles and read their bios or use keywords in your own profile to see if you’re targeting the right people.
Tip 3 – Use Video & Infographics!
A big reason that video and infographics are so popular is that they attract a lot of attention and can easily be shared across social channels. By creating engaging content, you’re also more likely to attract the right kind of engagement and followers with these content types. In turn, this will help you establish credibility as a thought-leader in your field, which will translate to higher engagement on your profile overall.
You can create an infographic or even a video to provide information on any topic that might be of interest to your target market. Link to this on your profile and use hashtags to boost your visibility.
Tip 4 – Talk About Content and Link To Your Site!
Social media is a great way to generate traffic to a company’s site. But that traffic doesn’t automatically translate into sales. You need to have a solid strategy in place, well-thought-out content, and compelling copy that will appeal to people inside and outside of the industry. Use the social media channels you have access to as well as your website for blog posts.
By linking back to your site or blog post from the content you post on social media, you’re encouraging people with similar interests or needs that might also be interested in what you’re putting out there as well. This allows you to build a brand and establish your authority in the industry.
Tip 5 – Create Customized Content!
A big mistake that many people make is not understanding the difference between content that is produced specifically to be shared on social media vs. something that’s meant to be published on a traditional website.
The former should be shorter, punchier and more focused on using all-important engagement-boosting CTAs. It’s okay to make it sound conversational because it’s going to get shared by actual human beings who want to share content with others (as opposed to robots).
Think about what you’re sharing and what you want to say. Be sure to tailor your content for each social network.
Tip 6 – Include Links To Buy Products & Apps!
People on social media are looking for quick, simple solutions to their problems and wants. And that’s where things like reviews, affiliate links, and other such things come into play. People love easy win-win scenarios like this so you could be looking at some serious traffic from social media if you get the right content out there that fits people’s interests in a way that makes them want to click, share and buy.
And as a marketer, this shouldn’t be hard to do if you’re looking at putting out valuable content that will benefit your audience. It’s just good business sense.
Tip 7 – Be Active!
Social media is all about socializing and interacting with others but it takes two to tango. This means you need to put in the effort if you want to make an impact on social media. You should be posting regularly and engaging with your followers (and others in the industry) so that people know that they can reach out to you for information or advice on a particular topic or product they might be interested in trying out.
Be sure to use hashtags, link-backs and even paid ads when appropriate. As you can see, the opportunities are endless.
Tip 8 – Share & Be Shared!
Once you’ve set up your social media profiles, it’s important to make things as easy as possible for others to share your content. You need to make it look good, make sure the colors and images fit with your overall brand and tone of voice. If appropriate use engaging headlines and keep things brief and interesting to get people interested in what you have. People are more likely to share content that they find interesting or helpful so make sure that’s the kind of content you’re putting out there.
Tip 9 – Get Social Media Experts To Make It Easy!
A lot of people love to create their own content but it can be a lot of work. You need to have your content structured properly so that it’s easy for other people to share. The same goes for things like engaging graphics and social buttons that attract attention. These are things that can be very time-consuming and can get frustrating if you’re working on them by yourself.
It’s important that you hire a good social media manager as well as social media influencers who specialize in the industry you’re marketing in so they can help you come up with creative ideas and ways of carrying out your marketing plans.
Tip 10 – Be Real And Authentic!
One of the most important things that you should pay attention to when you’re marketing on social media is being yourself. Showing your true personality and making things genuine will go a long way in convincing others to trust you and buy from you. Whether it’s content, video, or photos, don’t be afraid to show your authentic self.
And don’t just make that happen with brand or product messaging; it also has to do with the type of content you’re sharing: be it funny, helpful, uplifting, inspirational or even just motivational.
That is a lot of opportunities out there for marketing and branding your business. Just be sure to take advantage of them in the most effective way possible!
Do you have any additional tips or strategies for marketing with social media? If so, we’d love to hear your thoughts! Please leave them in the comments below.